Unveiling the Timeless Elegance of Olivia von Hallea's Exclusive Collection.


  • UX/UI Design
  • Theme Development
  • Performance Enhancement
  • Strategy & CRO Insights
  • Internationalization

The Challenge

Faced with the prospect of support for their Magento 1 store soon being ceased, and frustrated by the endless resource-consuming updates required on the platform, OvH knew the time had come for an ecommerce upgrade.

Discussing the challenges of Magento 1, Hugo von Halle, the company’s Director of Finance and Operations, said: “Updates needing to be done by a developer, at cost, was stifling our progress. The stability wasn’t great, reporting wasn’t good, and the back-end was old and clunky. Also, the price of moving to Magento 2 was going to be horrendous.”

Tech partners

  • Shopify Plus
  • Attentive
  • Ometria
  • Nosto
  • Algolia
  • Foursixty
  • OneTrust
  • Mention Me
  • Yotpo
  • Klarna

The solution

With the need for a more stable, flexible and scalable platform clear, OvH set their sights on Shopify Plus. With the standard advantages of Shopify Plus in mind, they invited wpify to help substantiate their thinking. We validated Shopify Plus as a good fit for OvH based on a detailed understanding of their technical requirements and commercial goals (both immediate and long-term). There were certain challenges set out in the brief, that, as an agency with a decade of ecommerce experience, we were well-positioned to identify solutions for using our knowledge of Shopify Plus and its capabilities.

The Results

When discussing the benefits that OvH have seen since making the move from Magento 1 to Shopify Plus, Hugo drew attention to the speed, stability and flexibility of their new site. The accessibility of reporting on Shopify is also a big advantage according to Hugo: “The reporting is good and very easy. In fact, I’ve got an app on my phone so I can see when we get orders, and you can pretty much run a whole website from your phone which is amazing.”

In terms of numbers, there have been some notable wins for OvH since their new Shopify Plus store went live. For instance, when you compare the three months post-launch (September-November 2019) with the same period the year before, revenue has increased by nearly 35%.

There have also been more transactions on the site (+18%), with consumers buying more items (+11%) and spending more money (+14%) in each order.

Introducing a New Navigation Framework

Revolutionizing the Digital Voyage: Introducing a New Navigation Framework to Elevate Your Exploration of Olivia von Hallea’s Unparalleled Luxury Sleepwear Collection. In this section, immerse yourself in the intricate details of our cutting-edge navigation system, designed to provide an unparalleled user experience. From simplified pathways to enhanced interactivity, discover how we’ve meticulously crafted a seamless journey, ensuring you effortlessly navigate the opulent tapestry of Olivia von Hallea’s timeless and exclusive collection. Join us as we break new ground in digital navigation, setting the stage for an immersive and captivating encounter with the epitome of elegance in sleepwear fashion.

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