Wilkinson Sword's Iconic Legacy in Razor Manufacturing.


  • UX/UI Design
  • Theme Development
  • Performance Enhancement

The Challenge

Previously, Wilkinson Sword hosted their ecommerce site on WooCommerce. Frustrated with a store that was complicated to manage and swallowing up valuable development resources, they began weighing up alternative platforms.

Tech partners

  • Shopify
  • Ometria
  • OneTrust
  • Mention Me
  • Yotpo
  • Klarna

The solution

Matrixify was a key tool in the replatforming process, facilitating the exporting and importing of all product, customer and order data.

We integrated leading recurring payments solution Recharge, which
powers repeatable transactions for some of the most successful subscription brands across the globe.

The Results

Now, This Works has two multi-store sites with honed front-end designs and improved user experiences that boast a premium feel. With 3 instances on each of their Shopify stores, they’ve plenty of space to cross new borders when the time’s right — and an agency partner at their disposal that specializes in internationalization to ensure it’s done as smoothly as this initial

Introducing a New Navigation Framework

Unveiling Wilkinson Sword’s Innovative Approach to User Interaction. In this section, delve into the dynamic evolution of our navigation framework, meticulously crafted to redefine your exploration of Wilkinson Sword’s legacy and cutting-edge products. Experience the seamless fusion of tradition and technology as we introduce a groundbreaking navigation system, promising an immersive and user-centric journey through the rich history, unparalleled craftsmanship, and contemporary innovations that define the Wilkinson Sword brand. Join us on a digital expedition as we unveil a refreshed and intuitive navigation experience designed to elevate your connection with the world of precision grooming and cutting-edge blades.

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